Raise your hand if you’re on like 50 or more email lists…
Right…so was I until about 9 months ago.
That’s when I cut the ‘fat’ from my inbox and my writing, my funnels, and my REVENUES exploded!!
Before you say ‘ok Brad I’ll get off a couple of email lists, adios!” Please hear me out…
Because if you want to TRULY make more money and save time, you need to follow my SIMPLE plan.
Ok, so for me, and you, and probably everyone else, you’re on those lists to actually learn something. See what others are doing, and testing it on your audience.
You saw an ad at some point that you said ‘oh that looks cool’ and clicked. And you thought that you might be able to glean some new methods to apply to your own business!
Years ago it was an AWESOME source of ideas of how to improve!
But today…not so much.
It really started when I realized I was spending about a hour or more a day, just DELETING emails that were either old, or from people I don’t follow anymore, etc etc.
Such a time suck!
But I didn’t opt out of everything at once, I had to have a plan that actually allowed me to still get premium content that challenged me, and improved my revenues.
Here’s the PLAN I executed a while back:
This is step one in your journey to make more money, save a TON of time, and improve your business.
When you’re watching a horse race, do you watch the horses at the front or the back?
THE FRONT!! That’s right!
Same is true with your inbox.
If you know I’m working with someone, and that person is making a TON of money…READ THEIR EMAILS! We’re doing something right!
We’ve got the messaging, timing, content, sales pages, squeeze pages, ads, etc etc that ARE WORKING!
And if you know someone who’s struggling, and their content isn’t great, and the sales pages aren’t compelling…CUT IT! Trust me you won’t miss it.
The ‘WIN’ here is two part:
First, you’re putting QUALITY INTO YOUR MIND and cutting crap out. If you read books by bad writers, will your writing improve…or get worse? You get it.
Second, by cutting junk you’ll free up a TON of time. Because you don’t always ‘delete’ the email right away. You might linger and see if what you’re expecting has improved…and when it hasn’t…you delete. But you’ve wasted 5 minutes.
Never steal. Never. You’ll get caught and you’ll look like a fool.
Trust me. I’ve been doing this for 11 years (HOLY COW REALLY!?!?) and when someone steals they get busted. Never steal.
You analyze and adapt.
You HAVE to do this simply because YOU ARE UNIQUE!!
Just because Fernando and Palm Beach Letter are launching a huge webinar with a celebrity, doesn’t mean it’ll work for you.
Jeff and Jason with RagingBull sharing their winning trades is KILLING it for them…but might not work for you.
HOWEVER…they’re doing SOMETHING right, so analyze what they’re doing and how it COULD be adapted to YOU.
It takes a lot of time and introspective analysis to crack the code of why something is working for someone else, and how that code could be applied to the assets that YOU have.
And it’s often more than what you would classify as ‘assets’ like ebooks, videos, products, etc etc.
Often you’re not even aware of the intangible assets that you have! Sometimes you need a third party to clarify what makes you…YOU. Those are the assets you need to leverage and apply to the parts of the decoded success plan that you get by following the quality people.
Probably. But that’s ok.
If you ask me ANYTHING about a straddle option trade I’d be drooling on myself trying to wrap my brain around it!!
HOPEFULLY you’re not overwhelmed with step two as that’s the hard one. But the idea is that you’ve cut out so much junk from your inbox you’re only reading Pulitzer Prize winners.
So your inbox will only leave you the golden nuggets to analyze and ADAPT.
Then start SMALL.
Start with what you can do.
If it’s a headline style/font, then try it.
If it’s the timing on the emails…adjust yourself.
Is it messaging that’s more positive? Try it.
But keep a close eye to make sure that your baseline numbers do not DIP BECAUSE OF YOUR TESTING!
Numbers should be improving with these tests, that’s why it’s small, and manageable.
If you’re doing it on your own, it’s gotta be small.
But if you’ve got a dedicated person/team (like ME!) working with you, you can do a LOT more and cut right to what SHOULD really be working for you.
Because if you’re working with someone who’s focused on marketing, then success should come faster simply because that person/team can analyze YOU and apply the things that SHOULD work based on their own testing…vs you testing a bunch of stuff based on your gut.
I’ve got 2 openings for consulting clients for 2019…contact me TODAY for guarantees and costs.
No obligation, FREE, one hour phone consult.
Talk soon and good luck!
P.S. It doesn’t matter how big or small you are…YOU CAN IMPROVE and I can help you. But you’d better contact me ASAP!